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“One in five women will be raped in her lifetime—a stat that hasn’t changed in 20 years.” Not to mention: “Girls get assaulted with ads,” Evans observed.“If you pick up a boys’ magazine, it’s about all the exciting opportunities that are open to them,” whereas women’s magazines tend to harp on arbitrary beauty standards.For example, bodybuilders or other very muscular people can have a high BMI because of their muscle mass, even though they’re not necessarily overweight.The BMI can also underestimate body fat in people who have lost muscle mass, such as some older people."Every day, the Hinge team is asked if we know the secret to starting a great conversation that will actually lead somewhere," Karen Fein, Hinge's vice president of marketing, says. Since it's our mission to help users move beyond the swipe, to connect over something interesting and to ultimately meet up — we decided to find out." Here are some of Hinge's findings.If you take nothing else away from the company's results, just know that pretty much anything you say to a new match is better than a simple "hey." To collect information on how Hinge's users respond (or don't respond) to opening lines, Hinge's data analysts and copywriters came up with 100 opening lines and then showed a selection of them to some of their users to see how they would respond.She provided some compelling—and chilling—statistics as to why programs like hers are so badly needed.“By the time a college-educated woman turns 59, she will have lost almost 0,000 throughout her life,” Evans said, referring to the pay gap, “and everything becomes incrementally worse for women of color and non-straight women.” “Rape is the most underreported crime for a lot of reasons,” she continued.
BMI gives a good estimate of total body fat for most people, but it doesn’t work well for everybody.When Evans started Strong Girls School in 2014 for young women in grades 6–12, she was “responding to an interest and a need.” But she also admits she was scared to launch such an important, emotionally charged series.She was afraid people wouldn’t attend, or that there would be psychological issues outside her expertise.The hardest part of talking to someone you have finally matched with on dating apps like Hinge and Tinder is the dreaded opening line.A lot of people talk about opening lines, whether by debating the best thing to say to get someone's attention or by taking screenshots of the most awkward ones.